Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He has been at the forefront of significant digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that significantly changed the digital US wine landscape, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com.

He recently attempted an ambitious industry moonshot to create Pix (pix.wine), the world's first wine discovery platform. Pix launched and became the world's largest free online wine selection in a remarkably short period. Its goal was to enhance accessibility in the wine world, aid consumers in the wines they were searching for, and find ways to buy those wines and other wines to buy. He firmly believed (and still feels) that to help the industry overcome the challenges ahead, wineries needed new and better digital methods to help them, and consumers connect at the point of purchase, however, and wherever they buy wine.

As one of the wine industry’s foremost futurists and thought leaders, Paul focuses his experience on helping companies with digital transformation and strategies that build innovative wine companies.

Rob McMillan is one of the top wine business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. With decades of experience researching the wine business, his views are sought after and trusted by winery owners, journalists, entrepreneurs, and investors.

He is a prominent speaker, domestically and internationally, and he is extensively quoted in national, regional, and trade press. He has also been named several times as one of the Top 50 Most Influential People in the US wine industry.

 
Rob’s banking career has spanned 35-plus years — more than 25 with Silicon Valley Bank. In that time, he has held positions of increasing responsibility, including division manager of the Wine Group, executive manager of the bank’s Commercial Division and several years as a member of Silicon Valley Bank’s Managing Committee.

He is currently responsible for establishing new winery relationships and offers private management presentations and strategic consulting to the bank’s clients across the portfolio.

Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served on boards in diverse industries and continues to be an advisor to wineries and industry associations across the wine business.

Rob is a father of five. He enjoys the outdoors, travel and golf and takes any opportunity to play percussion and drums in live settings.

Andrea Myers is a seasoned leader with over 15 years of experience in luxury direct-to-consumer (DTC) sales and marketing in the wine industry. As Director of DTC Sales & Marketing at Round Pond Estate, she has led with a deep understanding of consumer behavior - implementing innovative strategies that drive growth, elevate brand loyalty, and deliver exceptional guest experiences.

Andrea’s career has been defined by her ability to blend data-driven decision-making with personalized customer engagement. Her work has positioned Round Pond Estate as a benchmark for DTC excellence in Napa Valley, from optimizing digital touchpoints to leading hospitality programs that foster meaningful connections.

Justin Noland is Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, one of the global leaders in wine. From the start of Justin’s career in wine, he has worked to bring digital transformation to business, marketing, and consumer experiences. He, working with an incredible team, is enabling new technology and building better ways to connect with consumers online. With vast experience in marketing, Justin specializes in a channel-agnostic approach to digital marketing, giving brands the opportunity to deepen their engagement with a consumer, explore new experiences, learn through data, and support the customer towards the purchase path of their choice. He is a marketing leader with a vision to drive positive change in the wine industry and help new generations of wine drinkers engage with brands through digitally native channels.