Presenting customer success to your company's board is hard — but Catalyst, together with Accel, Silicon Valley Bank, and Primary are excited to show you how you can be awesome in the boardroom.
Recent massive IPOs from Snowflake, Freshworks, Slack, and others, show that if you hyperfocus on customer success and empowering your customers, your NDR and company revenue will grow considerably, leading to an extremely high valuation.
It's this realization that has given CS leaders a more prominent seat at the table—presenting to board members everything they can about customer stories, renewals, expansions, product adoption, and more.
But with this new attention comes increased pressure for CS leaders to not only hit important business goals, but also to present their function masterfully at every board meeting.
On October 14th, join Edward Chiu (Co-founder & CEO of Catalyst), and Vas Natarajan (Partner at Accel), Cassie Young (Operating Partner at Primary), and other CS leaders in attendance, as they show you everything you need to know about presenting customer success in the boardroom in a way that will blow your board away.
What You'll Learn:
• Critical metrics board members want to see, and how to accurately report them
• Metrics board members do NOT care about/want to see
• How to craft an overall customer story that will resonate with the board
• Strategies and resources to help you create an impactful and actionable slide deck
• Questions board members will want addressed and how to answer them masterfully
REGISTER TODAY to join us for this much-anticipated virtual event via Zoom.
Questions?
Please email Courtney McClintock at cmcclint@svb.com.
Empathy Banks Here: SVB is here to help. For additional information on resources available to you and your community during the COVID-19 pandemic, please visit https://www.svb.com/covid-relief
Edward Chiu is the CEO and Co-founder of Catalyst, an intuitive and flexible Customer Success Platform built by CS Leaders for CS teams. Through his leadership, Catalyst is helping the fastest growing brands drive retention and growth by giving them a clear line of sight into customer health. Catalyst has raised over $40M in venture funding from leading enterprise SaaS investors including Accel, True Ventures, Spark Capital, and Work-Bench. Previously, Edward built and led the customer success team at DigitalOcean, helping the company grow to $100M+ in revenue and 1M+ customers.
Vas Natarajan joined Accel in 2010, and as a partner focuses on early-stage companies in the data infrastructure, API, and enterprise software spaces.
He led investments and sits on the boards of data platform companies like Segment and Radar; collaboration software companies like InVision, Ironclad, Blameless, Frame.io and Deepnote; and workflow automation companies like Catalyst, Transcend and atSpoke. He also spearheaded the firm's investments in VSCO (a mobile photography platform), Deepmap (HD mapping for autonomous vehicles), Skydio (autonomous drones), Propeller Aero (photogrammetry analytics) and Trace Data (a data observability platform).
Vas is active with Accel’s India practice and helps drive the firm’s Tech Council initiatives.
He is originally from Augusta, Georgia and graduated from the University of Pennsylvania.
As Primary's Operating Partner focused on go-to-market, Cassie helps founders and portfolio companies to build and scale their sales, marketing, and customer operations.
After graduating from Duke (making her a life-long Blue Devils fan), Cassie began her career as an analyst at Citigroup and entered the NYC tech scene in 2006 when she joined TheLadders as an early employee. Cassie took a quick break from NY to earn an MBA at the Tuck School at Dartmouth, but quickly returned to NY and has since worked as VP Marketing & Analytics at GLG and as VP Marketing & Partnerships for Savored (acquired by Groupon in 2012).
Before joining Primary in early 2020, Cassie was Chief Customer Officer for CM Group, where she ran global customer and commercial teams for a $200 million+ martech portfolio. Cassie joined CM Group as part of their acquisition of Sailthru, where she was the Chief Revenue Officer.
Simon Keyes has been with Silicon Valley Bank for 8.5 years and is currently a Director on the Enterprise Software Coverage team with Silicon Valley Bank in New York City. He serves companies from the seed stage to growth stage, and his role is to leverage the broader SVB platform on behalf of his clients. This includes banking services, debt financing (venture debt, growth capital, working capital, asset-based financing and mezzanine debt), access to SVB’s Private Bank, proprietary industry data, and connections to investors. He holds a BA in Art History from Middlebury College, and outside of work he enjoys running and bird watching around New York City.
If you have any questions, please contact Courtney McClintock at cmcclint@svb.com
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