Paul Leary is a husband, father, business executive, entrepreneur and board member. He is the founder of Assemblage Consulting Group, a firm focused on optimizing the profits of consumer-packaged goods businesses in California.
As a leading Northern California entrepreneur and senior executive, Mr. Leary brings more than 20 years of business leadership, brand marketing, sales and operations expertise to his roles.
Leary’s continual business concern is to build a company’s brand equity and financial returns by ensuring product and service quality while spearheading niche sales & marketing strategies that create consumer demand in the direct and wholesale distribution channels.
Paul most recently served for 13 years as president and operating partner of Bespoke Collection, a multibrand and multi-channel enterprise based in Napa, CA. In the fall of 2008, Mr. Leary was instrumental in the launch of Ma(i)sonry Napa Valley, an art, wine and design collective in Yountville, CA. This business was sold
to Restoration Hardware (RH) in 2015.
During his seven-year tenure at St. Helena-based Duckhorn Wine Company, Leary oversaw the marketing and consumer sales for three distinct wine brands including Duckhorn, Paraduxx and Goldeneye. The Duckhorn brand portfolio and its assets were sold to a private equity group in 2007 and again in 2016.
“Over the last decade, the premium sector of the consumer-packaged goods industry,” Leary notes, “has become increasingly fragmented and competitive in a way that he believes renders mass advertising obsolete. The focus is on niche marketing, establishing direct relationships with clients, and maximizing the chain of influencers and peer-to-peer referrals. It’s up to the company to create the brand and then to let customers
tell the story,” Leary says.
Leary earned a Bachelor of Arts in Philosophy from St. Mary’s College in Moraga, California. Additionally, he received a Certificate in eBusiness Strategy and Management from U.C. Davis Extension and a Certificate in Business Administration from U.C. Berkeley Extension.
Paul and his wife live in the Napa Valley with their son and daughter where he is a proud husband, father and member of the Napa community.