Philana Bouvier is the President of Demeine Estates where she provides leadership and vision in creating a best in class sales and marketing organization. Demeine Estates serves and supports the dynamic and growing portfolio of the Lawrence family and Chief Executive Officer Carlton McCoy Jr.’s owned fine
wine estates and import supplier partners. The collection includes Heitz Cellar, Burgess, Stony Hill, Brendel, Ink Grade, Champagne Legras Haas, Domaine Roc De L Abbaye, Mazzei and additional esteemed international producers across France and Italy.

Philana possesses a fierce commitment in advocating for diversity in the wine and spirits industry, including the wholesale community. Throughout her career she saw a lack of career resources for women and made it her mission to use her leadership to not only create a path for women, but a
movement movement to foster empowerment and elevate the role of women in the industry.

In 2022, Philana’s leadership at Demeine Estates led to a nomination for Wine Enthusiast 's 2022 Wine Star Award for Importer of the Year. This nomination is one of the highest recognitions in the beverage industry. On a more personal note, Philana was also honored by the San Francisco Business Times as one of the Most Influential Women in Bay Area Business 2022. Her powerful leadership was reflected through this accolade, where she promoted Demeine Estates and t he incredible work the
company has done in fostering diversity, equity and inclusion in the wine industry. Philana’s passion for non profit work is evident, as she serves on the Advisory Council for The Bone
Marrow Cancer Foundation in New York and as a board member of Les Dame d’Escoffier San Francisco Chapter. Personal interests include international travel, fine arts, music, and sharing her culinary skills with family and friends.

Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models with Niebaum Coppola. 

 
Since then, he has been at the forefront of all major digital trends for the wine industry, including working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital, first by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com.

He is considered the wine industry’s foremost futurist and thought leader, able to harness the power and potential of digital tools and methodologies to move the industry into the future.

Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. With decades of experience researching the wine business, his views are sought after and trusted by winery owners, journalists, entrepreneurs and investors. He is a prominent speaker, both domestically and internationally, and he is extensively quoted in national, regional and trade press. He has also been named several times as one of the Top 50 Most Influential People in the US wine industry.

 
Rob’s banking career has spanned 35-plus years — more than 25 with Silicon Valley Bank. In that time, he has held positions of increasing responsibility, including division manager of the Wine Group, executive manager of the bank’s Commercial Division and several years as a member of Silicon Valley Bank’s Managing Committee. He is currently responsible for establishing new winery relationships and offers private management presentations and strategic consulting to the bank’s clients across the portfolio.

Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served on boards in diverse industries and continues to be an advisor to wineries and industry associations across the wine business.

Rob is a father of two. He enjoys the outdoors, travel and golf and takes any opportunity to play percussion and drums in live settings.

With nearly 25 years of wine industry experience and relationships, Amy Hoopes has learned the wine business from the ground up.  After graduating from the University of Pennsylvania, she joined the E.& J. Gallo’s Management Achievement Program.  Amy benefitted from 10 years of diverse sales and marketing opportunities at Gallo, where she excelled at building brands, new product development, and innovation.  

After learning the ropes at Gallo, Amy spent nearly 14 years with Wente Family Estates.  During her tenure there, she was instrumental in alignment of brand strategy and portfolio mapping, together with Wente 4th and 5th generation family members.  Amy was responsible for heading a long-term brand-driven strategy with the goal of positioning Wente Family Estates as one of the most respected family-owned wineries in the world.

Currently, Amy is the Chief Strategy and Growth Officer at The Wine Group.  In this role, she is working across the company to develop and implement a long-range strategic plan that will position The Wine Group for continued growth and success.  Amy will develop and maintain a long-term focus on innovation and growth. 

Amy has served as a member of the Communications Committee for Wine Institute, an executive board member and Past President for Livermore Valley Winegrowers Association, a Member of Monterey County Vintners and Winegrowers Association, the Past President and active member of the San Francisco chapter of Les Dames d’Escoffier, and recently stepped into the role of Co-President for the San Francisco Chapter of CISV, a global nonprofit focused on educating and inspiring action for a more just and peaceful world.

Amy lives in Pleasanton with her husband and two teenage daughters.