One of the main reasons startups fail is their inability to find the right product-market fit—but finding that optimal combination and resulting success may be more attainable than you think.
Join Silicon Valley Bank and Totally Human on Thursday, March 24th for an interactive presentation all about best practices you can adopt to better optimize your product-market niche, lower development costs, and ultimately ensure the likelihood of your startup's success.
During the session, we'll share proven strategies founding teams can utilize to measure demand for their product and make the adjustments needed to achieve rapid adoption, all before writing a single line of code.
— How to streamline customer data collection—to properly identify the right people to target.
— The most cost-effective ways to validate a product concept.
— How to avoid segmenting your customers by demographic and creating stereotypical personas—as it may be unnecessarily exhausting your capital on hand and lowering your likelihood of success.
— How to learn from your validation data—to detect points of friction early to avoid launch failure.
— How to approach product-market validation—in a way that helps you dramatically reduce engineering costs.
— When to integrate product-market validation into your building venture—so you can more effectively lead your team to achieve product-market fit.
Empathy Banks Here: SVB is here to help. For additional information on resources available to you and your community during the COVID-19 pandemic, please visit https://www.svb.com/covid-relief
Liya is a designer, entrepreneur, and author whose work is informed by two decades of experience in tech innovation and design.
Throughout her career, she has worked alongside disruptive startup founders whose collective exits total 3+ billion dollars. Liya has delivered innovation and creativity training to leaders at some of the world’s largest brands, like Mercedes, LinkedIn, Pearson, AT&T, IBM, and HP.
As a first-generation immigrant, she has a deep understanding of the gifts and challenges that come with building successful businesses while also navigating identity intersectionality. She’s passionate about advancing women of color in tech.
Jason is a tech entrepreneur with almost two decades of experience starting and launching products.
Jason is the Founder and Board Chair of the Hidden Genius Project, a successful nonprofit that trains and mentors black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities.
He’s also a board member of the National Endowment for Financial Education and formerly a member of President Obama’s Advisory Council on Financial Capability for Young Americans.
Jason brings his passion and expertise for creating systemic social and economic equity to growing Totally Human’s business and impact.
Monica Driscoll is a Vice President on the SVB Startup Banking team. Since 2018, she has leveraged SVB’s resources to champion early-stage founders.
Monica has deep roots within the Austin startup ecosystem. She is a member and supporter of the Austin Women in VC group, Beam, and the Austin Venture Association. In addition, she teaches weekly ESL classes in East Austin, which gives her an opportunity to draw upon her bilingual upbringing.
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