Amy Hoopes is the President of Wente Family Estates. Hoopes’ role includes oversight of sales, marketing, hospitality and retail operations for the family-owned wine portfolio. This includes Wente Vineyards (the oldest, continuously operated family-owned winery in America), Murrieta’s Well, Entwine, Hayes Ranch, Angel’s Ink and Unsullied brands, as well as the lifestyle operations: The Course, at Wente Vineyards, Wente Vineyards Tasting Lounge and Murrieta’s Well Tasting Room.
Ms. Hoopes is heading a long-term brand-driven strategy with the ultimate goal of positioning Wente Family Estates as one of the most respected family-owned wineries in the world. Ms. Hoopes joined Wente Family Estates in 2007 as Vice President of Marketing. She worked on the alignment of brand strategy and portfolio mapping, together while managing Wente 4th and 5th generation family members. Today, she focuses on brand strategy and guest experience, working with a team of marketing, sales and hospitality leaders at Wente.
After graduating from the University of Pennsylvania in 1997 with a degree in Anthropology, Ms. Hoopes joined E. & J. Gallo’s Management Achievement Program and her last position after 10 years of diverse responsibilities was a Director of Marketing at E. & J. Gallo Winery. In this capacity, she oversaw marketing of the Value Wine Portfolio, as well as new product development and innovation for wines and spirits.
Ms. Hoopes lives in Pleasanton with her husband and two daughters.